YouTube
Pre-roll and search
Where they research before they buy.
YouTube is where a homeowner goes to find out whether they can fix it themselves. That is a useful moment to be present for.
Why video moves this channel
average completion rate for video ads under 60 seconds
Source: Wistia, State of Video
What this channel is
Pre-roll against local audiences, plus a channel that answers the questions your customers already search. It is the second largest search engine, and in home services the searches are unusually close to purchase intent.
How we run it
- Pre-roll targeted to your service area rather than broad national reach
- Hooks cut for the skippable window, because the first seconds decide the rest
- A channel built around real questions homeowners ask, not company news
- Measured against calls, not views
Where the video comes in
This is the one channel where video is not an enhancement, it is the entire format. Everything about your presence here is a production question.
The rest of the system
Put video at the center
Book a free 30-minute strategy session. We will show you what this channel looks like with a real asset behind it.
Book a 30 minute call