Paid Search
Google Ads · PPC · Performance Max
The click is the easy part. The call is the hard part.
Google Search and Local Services Ads put you in front of someone who already has a problem. The question is whether they pick you or the three competitors sitting next to you.
Why video moves this channel
higher conversion rate on landing pages with video
Source: EyeView Digital, widely republished
video conversion rate achievable with a well placed call to action
Source: Wistia, State of Video
What this channel is
Search captures people at the moment of intent. A homeowner with a dead AC types the problem into Google and gets a stack of near-identical results. Every company on that page is bidding on the same person. What separates them is not the ad, it is what happens after the click.
How we run it
- Campaign structure built around the jobs you actually want, not just the cheapest clicks
- Local Services Ads set up and managed alongside search, so you hold both positions
- Landing pages built per service line rather than pointing everything at the homepage
- Call tracking that ties spend to booked jobs, not just form fills
Where the video comes in
The ad buys attention. The video is what the homeowner meets when they arrive. Seeing your crew, your trucks, and the person who will actually show up turns an anonymous listing into a company someone recognizes. That is the difference between a page that gets read and a page that gets a phone call.
The rest of the system
Put video at the center
Book a free 30-minute strategy session. We will show you what this channel looks like with a real asset behind it.
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