Reputation and local presence
Google Business Profile
They check you out before they call.
Between seeing your ad and dialling your number, the homeowner looks you up. Your Google Business Profile is the page that decides it.
Why video moves this channel
average completion rate for video under 60 seconds
Source: Wistia, State of Video
What this channel is
Google Business Profile is the panel that appears when someone searches your name or finds you in the map pack: photos, reviews, hours, and service area. For a local business it is often viewed more than the website, and it is the last thing a homeowner checks before deciding.
How we run it
- Profile fully built out, with services, service area, and hours kept current
- Review generation as a routine after every completed job, not an occasional push
- Responses to reviews, including the difficult ones, in your voice
- Listing consistency across the directories that feed local results
Where the video comes in
Most profiles in your category are text and a few phone photos. Adding real footage of your crew makes the comparison stop being about star counts. When a homeowner is looking at three companies with similar ratings, seeing the actual team is what breaks the tie.
The rest of the system
Put video at the center
Book a free 30-minute strategy session. We will show you what this channel looks like with a real asset behind it.
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