Short-form social content
Reels, Shorts, TikTok
The cadence problem, solved on the shoot.
Most home service companies do not have a social strategy problem. They have a raw material problem: nothing to post.
Why video moves this channel
average completion rate for video ads under 60 seconds
Source: Wistia, State of Video
What this channel is
Short vertical cuts built from the same footage, plus behind the scenes material captured while the crew is on site. Enough material to post consistently for months without asking your team to become videographers.
How we run it
- Vertical hooks cut from the same footage as the broadcast spot
- Behind the scenes captured on the day, which is where the most watchable material usually is
- A posting cadence your team can actually sustain
- Managed for you, or handed over ready to schedule
Where the video comes in
Short form is where recall gets built before anyone needs you. The company a homeowner half remembers from the feed is the one they call when the water heater fails.
The rest of the system
Put video at the center
Book a free 30-minute strategy session. We will show you what this channel looks like with a real asset behind it.
Book a 30 minute call