Connected TV and streaming
Streaming
The big screen, bought like digital.
Streaming put television inventory inside a targeting system. You can now run a broadcast quality spot to one zip code and know it played.
Why video moves this channel
video completion rate on non skippable CTV inventory
Source: Wistia, State of Video
completion rate for spots in the 45 to 59 second range
Source: Wistia, State of Video
What this channel is
Connected TV is the living room screen delivered over the internet: Hulu, Roku, YouTube TV, Prime Video. Unlike traditional broadcast, you choose the geography, and unlike most digital video, the viewer usually cannot skip. It is the closest thing to old television reach with modern control.
How we run it
- Geographic targeting down to the service areas you actually cover
- Inventory selected for completion, not just the cheapest available impressions
- Frequency managed so the same household is not hit into annoyance
- Reporting tied back to lift in branded search and direct calls
Where the video comes in
CTV is the one channel with no fallback. There is no headline to carry a weak asset and no copy to explain it. The spot is the entire message, which is why this channel rewards production quality more than any other place you can spend.
The rest of the system
Put video at the center
Book a free 30-minute strategy session. We will show you what this channel looks like with a real asset behind it.
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