Response and routing
AI Voice · Speed to Lead
You paid for the call. Now answer it.
The most expensive lead in home services is the one that rang and nobody picked up. Everything upstream is wasted at that moment.
Why video moves this channel
video conversion rate achievable with a well placed call to action
Source: Wistia, State of Video
What this channel is
Response and routing is the machinery between the click and the booked job: who answers, how fast, what happens after hours, and where the record lands. Most companies lose more revenue here than in any campaign, and it is the least visible part of the system.
How we run it
- AI voice reception so calls outside business hours are answered rather than lost
- Speed to lead measured and reported, because minutes decide who wins the job
- SMS follow up for the homeowner who will not answer an unknown number twice
- CRM integration so nothing lives only in someone's call history
Where the video comes in
Video does the qualifying work before the phone rings. A homeowner who has watched how you work already knows your pricing posture, your crew, and your process, so the call starts further along. Fewer tire kickers, shorter calls, higher close rate.
The rest of the system
Put video at the center
Book a free 30-minute strategy session. We will show you what this channel looks like with a real asset behind it.
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