Photography library
Stills
Stills, shot the same day. Not stock.
Stock photography is the fastest way to look like every other company in your category. Real stills of your crew are the cheapest way not to.
Why video moves this channel
profile quality signals Google names for Local Services Ads ranking is use of high quality images
Source: Google Local Services Help, About ad rankings
One shoot, every surface
The same crew shot for a brand film also supplies the site header, the Google Business Profile gallery, the Local Services Ads profile, and the recruiting posts. Three separate stock purchases replaced by one afternoon of real photography.
What this channel is
A library of photography captured alongside the video: crew, trucks, equipment, and the work itself. It feeds your site, your Google Business Profile, your ads, and your recruiting, and it is captured on a day the crew is already committed.
How we run it
- Shot alongside the video, so there is no second disruption to your schedule
- Framed for where they actually go: web headers, profile galleries, ad placements
- Retouched and delivered organised by use, not as one undifferentiated dump
- Refreshed as trucks, uniforms, and crews change
Where the video comes in
Photography and video pulled from the same day means the person in the ad is the person on the website and the profile. That consistency is what makes a company look established rather than assembled. It also covers the one place video cannot reach: Local Services Ads take photos, not video, and Google names image quality as a ranking signal there.
The rest of the system
Put video at the center
Book a free 30-minute strategy session. We will show you what this channel looks like with a real asset behind it.
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