Paid and organic social
Meta · Instagram · TikTok
The feed was built for video. Everything else is a guest.
Meta and TikTok are video platforms with a text feature attached. A static image in that environment is competing against motion, and losing.
Why video moves this channel
average completion rate for video ads under 60 seconds
Source: Wistia, State of Video
videos analysed in the study behind these benchmarks
Source: Wistia, State of Video
What this channel is
Social is where people meet you before they need you. Nobody is searching for a plumber on TikTok. But when the water heater fails at 6am, the company they half remember from the feed is the one they call. That recall is built months before the job exists.
How we run it
- Paid social managed against booked jobs, not vanity engagement
- Organic posting cadence your team can actually sustain
- Creative cut per platform, because a 16:9 spot dropped into Reels reads as an ad nobody asked for
- Audience building in your service area rather than broad national targeting
Where the video comes in
One production gives us the raw material for months of cuts. The same shoot that produces a broadcast spot produces vertical cuts, short hooks, and behind the scenes footage. That is what makes a sustainable posting rhythm possible without asking your team to become videographers.
The rest of the system
Put video at the center
Book a free 30-minute strategy session. We will show you what this channel looks like with a real asset behind it.
Book a 30 minute call